Our new friends over at R.fm have featured the “Toxic is Dead” Music Video, I directed earlier this year. The Toxic Video is wedged between some amazing artists like Uffie, Air, Fever Ray, and Vitalic. This is truly an honor as they are known for being very selective.
Here is a quote from their About section on their site:
“We are collectors of carefully selected club music recordings from around the world and what we consider to be the best music videos on the planet. “
Thanks to R.fm and thanks for all the comments.
// S
press
Toxic is Dead
Toxic Avenger
directing
music video
Yesterday, I completed color correction on the music video I am directing “TOXIC IS DEAD” The amazing Paul Bronkar was our colorist, who is currently working on Disney’s return to 2D movies ”The Princess and the Frog”. He also recently wrapped on the movie adaptation of the hilarious book “I Hope They Serve Beer in Hell”. It was an honor and privilege to work with Paul. Please check out his work HERE.
We approached the color session by creating an overall palette to the piece. Selecting tones that evoke the right emotion, letting footage really “develop” its self. It was slightly experimental, but to expensive to just play all day. Once that was done, we quickly moved into some details pulling out certain elements that enhance the story, or better yet repairing shots that are noisy or remove unwanted color elements. Its amazing how much can be done with colorists.
While I was working, I realized how important it is to screen anything you do on a large format screens. It really gives you a sense of depth and how to populate the scene to draw in the audience. From now on it doesn’t matter what it is, I will make all my creative decisions based off a theatre screenings a.k.a DAILYS.
Color timing in a theatre is an amazing experience. The facility was top of the line with a PABLO 4K realtime color corrector, a Sony 4K Projector, 20ft Screen, 7.1 B&W speakers. All in all their just tools, really nice tools, all to produce the best product with no delay, what you see and hear is what the audience sees and hears.
I will follow this blog up with the Post Production house, specifically the most exciting one in LA right now, LIGHTIRON.
Toxic Avenger
Toxic is Dead
Post Production
4K
Colorist
Paul Bronkar
The making of
Directing
