Director Steven Ilous declares, "Let them eat cake!"

12.09.2009 – TORRANCE, Calif. – Scion announces the launch of its latest audio/visual initiative, Scion A/V Video, a vibrant collection of high-quality music videos spanning disparate genres, from doom metal to electro and nu-disco. Scion A/V Video hits computer screens Dec. 22 on iTunes and the automaker’s recently launched entertainment destination, ScionAV.com. 

Scion approached DFA, Fool’s Gold, Hydra Head, IHEARTCOMIX!, Southern Lord and Vice Records to select nine musicians and emerging directors of the labels’ choice to produce original music videos for Scion A/V Video. As part of the brand’s continued support of creative expression, the automaker fully funded the productions and will distribute the videos across all Scion social media and video streaming sites, including ScionAV.com, iTunes and Vimeo, as well as a promotional DVD release. 

“Scion has supported groundbreaking creative talent under the A/V banner since its launch, including concerts, tours, record releases and our Radio 17 programs,” says Jeri Yoshizu, sales and promotion manager for Scion. “Collaborating on music videos is a natural next step and we’re really excited to debut the A/V Video series…

IHEARTCOMIX!

• Reminding us of warmer days, director Jesus Rivera brings to life Bloomington, Ind.’s DIY scene with a fun, over-the-top depiction for Totally Michael’s seasonal anthem, “Summertime.” 
• Director Steven Ilous declares, “Let them eat cake!” in his delicious video for bloggers-turned-DJs Acid Girls’ “Lightworks.”

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.